Brand Center
Official brand guidelines, visual identity resources, and assets for WMTAN Group
Our Brand Identity
The WMTAN brand represents innovation, reliability, and global excellence in technology consulting. Our visual identity reflects our commitment to simplicity, clarity, and professional excellence.
Brand Color Palette
WMTAN Black
HEX: #000000
RGB: 0, 0, 0
Primary brand color, headlines, navigation
WMTAN White
HEX: #FFFFFF
RGB: 255, 255, 255
Background, contrast, text on dark
Slate Gray
HEX: #64748B
RGB: 100, 116, 139
Secondary text, subtle elements
Light Gray
HEX: #F1F5F9
RGB: 241, 245, 249
Background sections, cards
Deep Blue
HEX: #1E40AF
RGB: 30, 64, 175
Accent color, links, buttons
Success Green
HEX: #059669
RGB: 5, 150, 105
Success states, positive indicators
Brand Assets
Primary Logos
Main WMTAN Group logo in various formats
WMTAN Logo - Horizontal
General use, headers, presentations
WMTAN Logo - Vertical
Square layouts, social media
WMTAN Logo - Monogram
Favicon, app icons, small spaces
Alternative Logos
Logo variations for different backgrounds and contexts
Logo - White Version
Dark backgrounds, overlays
Logo - Monochrome
Single color printing, watermarks
Logo - Simplified
Very small sizes, technical limitations
Typography
Official typefaces and font specifications
Inter - Primary Font
Headlines, body text, UI elements
JetBrains Mono
Code snippets, technical content
Typography Guidelines
Font sizes, spacing, hierarchy rules
Brand Templates
Ready-to-use templates maintaining brand consistency
Presentation Template
Corporate presentations, pitches
Business Card Template
Employee business cards
Letterhead Template
Official correspondence
Brand Guidelines
Logo Usage
- Maintain minimum clear space equal to the height of the 'W' in WMTAN
- Never stretch, skew, or distort the logo proportions
- Use only approved logo files - do not recreate or modify
- Ensure sufficient contrast between logo and background
Color Application
- WMTAN Black is the primary brand color for maximum impact
- Use color palette consistently across all brand touchpoints
- Maintain accessibility standards with sufficient color contrast
- Avoid using colors outside the approved brand palette
Typography
- Inter is the primary typeface for all brand communications
- Use font weights consistently: Regular, Medium, Semibold, Bold
- Maintain proper hierarchy with consistent font sizes
- Ensure readability across all devices and print materials
Voice & Tone
- Professional yet approachable communication style
- Clear, concise language that avoids technical jargon
- Confident and authoritative when discussing expertise
- Inclusive and globally-minded perspective in all content
Usage Examples
Correct Usage
Logo with Proper Spacing
Minimum clear space maintained
Typography Hierarchy
Main Headline
Subheading
Body text with proper hierarchy and spacing.
Incorrect Usage
Logo Too Close to Edge
Insufficient clear space
Distorted Logo
Logo stretched horizontally
Brand Resources
Access comprehensive brand guidelines and download approved assets
Brand Questions: Brand Portal: portal.wmtan.com/brand
Media Inquiries: Media Relations: portal.wmtan.com/media